Mobile internet hotspots

Mobile internet hotspots

Photo by Shutterstock

Mobile internet hotspots
SectorMost major industry classification systems use sources of revenue as their basis for classifying companies into specific sectors, subsectors and industries. In order to group like companies based on their sustainability-related risks and opportunities, SASB created the Sustainable Industry Classification System® (SICS®) and the classification of sectors, subsectors and industries in the SDG Investor Platform is based on SICS.
Technology and Communications
Internet Media and Services
Business Model Description

Provide affordable mobile internet in rural areas through mobile hotspot with business advertisement services.

Expected Impact

Enhance access to information and knowledge especially for rural populations through mobile hotspots financed through commercial advertisements.

Indicative ReturnDescribes the rate of growth an investment is expected to generate within the IOA. The indicative return is identified for the IOA by establishing its Internal Rate of Return (IRR), Return of Investment (ROI) or Gross Profit Margin (GPM).
15% - 20% (in IRR)
Investment TimeframeDescribes the time period in which the IOA will pay-back the invested resources. The estimate is based on asset expected lifetime as the IOA will start generating accumulated positive cash-flows.
Medium Term (5–10 years)
Market SizeDescribes the value of potential addressable market of the IOA. The market size is identified for the IOA by establishing the value in USD, identifying the Compound Annual Growth Rate (CAGR) or providing a numeric unit critical to the IOA.
4.4 million people in Ghana require 3G internet coverage.
Direct ImpactDescribes the primary SDG(s) the IOA addresses.
Quality Education (SDG 4) Industry, Innovation and Infrastructure (SDG 9) Partnerships For the Goals (SDG 17)
Indirect ImpactDescribes the secondary SDG(s) the IOA addresses.
Gender Equality (SDG 5) Decent Work and Economic Growth (SDG 8) Reduced Inequalities (SDG 10)
School children
Photo by BCtA / BLUETOWN
Case Study: BLUETOWN enables higher standards of living through affordable internet
BLUETOWN, a UNDP Business Call to Action (BCtA) member, is a global internet service provider that strives to make connectivity accessible and affordable for everyone by connecting underserved communities using solar-powered, off-grid Wi-Fi solutions. To fulfil its vision of connecting the unconnected and enabling higher standards of living, BLUETOWN has gone beyond simply providing access and has built a business model that breaks down key barriers that keep people offline.
Vanu installation
Photo by BCtA / Vanu
Case Study: Vanu connects the unconnected through sustainable connectivity to off-grid markets
Vanu, a UNDP Business Call to Action (BCtA) member, is a global provider of turnkey mobile communications solutions that allow mobile network operators to serve off-grid markets. Its innovative technology enables cellular coverage in areas that cannot be covered profitably with existing technology.
Sector Sources
  • (I) World Bank (2017). Creating Markets in Ghana Country Private Sector Diagnostic. (II) Republic of Ghana (2017). Medium-Term National Development Policy Framework: An Agenda for Jobs: Creating Prosperity and Equal Opportunity for All (First Step) 2018-2021. https://s3-us-west-2.amazonaws.com/new-ndpc-static1/CACHES/PUBLICATIONS/2018/08/23/Medium-term+Policy+Framework-Final+June+2018.pdf (III) Sachs, J., Schmidt-Traub, G., Kroll, C., Lafortune, G., Fuller, G., Woelm, F. 2020. The Sustainable Development Goals and COVID-19. Sustainable Development Report 2020. Cambridge: Cambridge University Press. (IV) Global Steering Group for Impact Investment (2019). Ghana Impact Investment Landscape. (V) Zamfir, I. (2015). Digital Development In Sub-Saharan Africa. European Parliament. https://www.europarl.europa.eu/RegData/etudes/BRIE/2015/571334/EPRS_BRI(2015)571334_EN.pdf
IOA Sources
  • (1) Ghana Investment Promotion Centre (2020). ICT Infrastructure. https://www.gipcghana.com/invest-in-ghana/why-ghana/infrastructure/ict-infrastructure.html (2) Broadband Commission Working Group on Broadband for All (2019). Connecting Africa through broadband: a strategy for doubling connectivity by 2021 and reaching universal access by 2030. https://www.broadbandcommission.org/Documents/working-groups/DigitalMoonshotforAfrica_Report.pdf (3) National Communications Authority, Ghana Statistical Service (2020). Household Survey On ICT In Ghana. Abridged Report. https://statsghana.gov.gh/gssmain/fileUpload/pressrelease/Household%20Survey%20on%20ICT%20in%20Ghana%20(Abridged)%20new%20(1).pdf (4) Statista (2020). Ghana: Internet Penetration Rate 2017-2020. https://www.statista.com/statistics/1171435/internet-penetration-rate-ghana/ (5) World Bank (2020). Rural Population (% Of Total Population) – Ghana. https://data.worldbank.org/indicator/SP.RUR.TOTL.ZS?locations=GH (6) Republic of Ghana (2017). Coordinated Programme Of Economic And Social Development Policies (CPESDP) 2017-2024. https://s3-us-west-2.amazonaws.com/new-ndpc-static1/CACHES/PUBLICATIONS/2018/04/11/Coordinate+Programme-Final+(November+11,+2017)+cover.pdf (7) Ministry of Environment, Science, Technology and Innovation (2017). National Science, Technology And Innovation Policy (2017-2020). https://mesti.gov.gh/wp-content/uploads/2017/07/Draft-National-STI-Policy-Document-10-July-2017.pdf (8) Ministry of Communications (2012). National Broadband Policy And Implementation Strategy 2012. https://moc.gov.gh/sites/default/files/downloads/GhanaBroadbandStrategyFinal.pdf (9) Republic of Ghana (2003). ICT For Accelerated Development Policy (ICT4AD). https://moc.gov.gh/sites/default/files/downloads/Ghana-ICTAD%20Policy-Master-final-2.pdf (10) National Development Planning Commission (2020). Government to construct 2,000 sites under Rural Telephony Project. https://www.ndpc.gov.gh/news/2342/ (11) NortonLifeLock (2019). Why hackers love public Wi-Fi. https://us.norton.com/internetsecurity-wifi-why-hackers-love-public-wifi.html (12), (13), (14) Republic of Ghana (2017). Coordinated Programme Of Economic And Social Development Policies (CPESDP) 2017-2024. https://s3-us-west-2.amazonaws.com/new-ndpc-static1/CACHES/PUBLICATIONS/2018/04/11/Coordinate+Programme-Final+(November+11,+2017)+cover.pdf (15) BBC News Pidgin (2019). Ghanaians Bore 'Kyakaaa' Sake Of High Data Prices. https://www.bbc.com/pidgin/tori-50649805 (16) Endert, J. (2019). Despite Ghana’s commitment to internet expansion, problems persist. DW.COM. https://www.dw.com/en/despite-ghanas-commitment-to-internet-expansion-problems-persist/a-46508524 (17) Republic of Ghana (2008). National Communications Authority (Act 769). https://www.nca.org.gh/assets/Uploads/Ghana-National-Communications-Authority-Act-769.pdf (18) Republic of Ghana (2008). Electronic Communications Act (Act. 775). https://www.nca.org.gh/assets/Uploads/NCA-Electronic-Communications-Act-776.pdf (19) Republic of Ghana (2009). Electronic Communications (Amendment) Act (Act 786). https://www.nca.org.gh/assets/Uploads/Ghana-Electronic-Communications-Amendment-Act-Act-787.pdf (20) Republic of Ghana (2008). National Information Technology Agency (Act 771). https://www.nca.org.gh/assets/Uploads/Ghana-National-Information-Technology-Agency-Act-771...pdf (21) Republic of Ghana (2008). Communications Service Tax Act (Act 754). https://gra.gov.gh/wp-content/uploads/2018/11/cst_act.pdf (22) Republic of Ghana (2019). Communications Service Tax (Amendment) Act (Act 998). https://www.nca.org.gh/assets/Uploads/COMMUNICATION_SERVICE_TAX_AMENDMENT-_ACT_2019.pdf (23) Ministry Of Communications (2020). About Us. https://www.moc.gov.gh/about (24) National Communications Authority (2020). What We Do. https://www.nca.org.gh/the-nca/what-we/ (25) Statista (2020). Ghana: Number Of Internet Users 2017-2020. https://www.statista.com/statistics/1171416/number-of-internet-users-ghana/ (26), (27) National Communications Authority (2020). Mobile Data Subscriptions From January To March 2020. https://www.nca.org.gh/assets/COMMUNICATIONS-INDUSTRY-STATISTICS-MD-Q1.pdf (28) National Communications Authority (2019). 4G Data Subscription For January to December 2019. https://www.nca.org.gh/assets/4G-Sub-2019.pdf (29), (30) National Communications Authority, Ghana Statistical Service (2020). Household Survey On ICT In Ghana. Abridged Report. https://statsghana.gov.gh/gssmain/fileUpload/pressrelease/Household%20Survey%20on%20ICT%20in%20Ghana%20(Abridged)%20new%20(1).pdf (31) PwC analysis based on Prof. A. Damodaran data, 2020. (32) Worldometers (2020). Ghana Population 2020. https://www.worldometers.info/world-population/ghana-population/ (33) Ghana Investment Promotion Centre (n.d.). Ghana Incentives Inventory. https://www.gipcghana.com/press-and-media/downloads/promotional-materials/33-ghana-incentives-inventory/file.html (34) KPMG (2020). Doing Business In Ghana. https://assets.kpmg/content/dam/kpmg/gh/pdf/gh-Doing-Business-in-Ghana-2020.pdf (35), (36), (37) Karlsson, M. and Cruz, G. (2018). Rural connectivity innovation case study: using light sites to drive rural coverage - Huawei Ruralstar And MTN Ghana. GSMA. https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2019/01/Huawei_RuralStar_MTN_Ghana_Rural_Innovation_Connectivity_Case_Study_Nov.pdf (38) World Wide Web Foundation (2020). Women’s Rights Online: Closing the digital gender gap for a more equal world. https://webfoundation.org/research/womens-rights-online-2020/ (39) World Bank (2017). Tcdata360: Internet Access In Schools. https://tcdata360.worldbank.org/indicators/hbfab20aa?country=GHA&indicator=571&viz=line_chart&years=2007,2017 (40) Modern Ghana (2020). Over 80% Of Shss, Teacher Colleges Connected To Free Wi-Fi — Bawumia. https://www.modernghana.com/news/1032635/over-80-of-shss-teacher-colleges-connected-to.html (41) GSMA. Country overview: Ghana Driving mobile-enabled digital transformation. https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2020/05/Ghana-Country-Overview.pdf