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Invest in AIoT farming solutions, which combines farm management software and IoT devices, providing farmers with actionable information on factors such as the condition of their crops, soil and weather
Considering that field crops and cash crops are completely different and even within the category of cash crops, different crops have different scenarios, AIoT solutions need to be integrated with crop scenarios to complete a loop (an investment professional in agriculture).
It is difficult to make money purely by selling AIoT solutions; more and high added values have to be provided through other services. To convince farmers to purchase, companies have to first help farmers make a profit before they can make money from farmers.
According to 36Kr, solutions provided by startups such as MCFLY and Talent Cloud Information Technology are to gain the trust of farmers and increase stickiness. Their main profit, however, mainly comes from the procurement of input and the distribution of produces. (1)
Positive impacts include improving the economic well-being and the technological expertise of agricultural workers in China.